
A Hope Story
When the American Lung Association asked us to come up with a campaign to encourage former smokers to get screened for lung cancer, we told story of Hope, an ex-smoker who has already done the hardest part by quitting , and is now doing the easy part by regularly getting scanned.
Awards
2023 Hatch Awards, Silver: Illustration & Animation




Agency: Hill Holliday
Copywriter: Ronen Goldfarb, Maggie Fuller
GCDs: Gui Racz & Lucas Casão
CCO: Icaro Doria
Animation Studio: Lobo